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Cost Effective Advertising with Electronic Signs


outdoor electronic signs

TV use to be the best method of visually reaching potential customers. Then came technology which allows viewers to bypass commercials, which changed everything! The influence of television commercials started to lose traction. Therefore, advertisers turned to Electronic LED Signs which became very useful in selling products and brands to the public.

According to the U.S. Small Business Administration, businesses which use an electronic LED sign for advertising typically see an increase in business of 15% to 150%. No other advertising means come close to matching LED Signs in efficiency and cost-effectiveness.

Cost Effective Advertising with Electronic Signs

Based on a study conducted by the U.S. Small Business Administration: 

Newspaper Ads – Average cost of about $7.39 for 1000 exposures 

Television Ads – Average cost of approximately $6.26 per 1000 exposures

Radio Ads – Average cost of about $5.47 per 1000 exposures

Electronic Signs – Average cost of about $0.15 per 1000 exposures.

Assume you spend $10,000 on an LED sign with a lifespan of about 10 years. The amortized daily cost of the LED sign would equal $2.74. Typically, the investment in an LED sign is about one-third of the additional revenue generated in the first year of its operation alone.

Now, most large cities have numerous LED billboards, which goes to show how effective these signs can be for advertising purposes. Electronic sign advertising has become an important and essential tool for small businesses, large corporations, municipalities, churches and other organizations.

Outdoor LED Signs